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Tremendous success for the tourism industry at FITUR 2023

The International Tourism Fair closes its doors today, an edition that has exceeded all expectations, highlighting the good prospects for world tourism activity.

The excellent figures confirm the growth path of tourism worldwide, and the leadership and global reach of FITUR, which has registered significant growth in all its parameters, practically equalling its all-time record figures: more than 222,000 attendees, almost double the number in 2022 -136,000 professionals, 68% more, and 86,000 estimated visitors after the closure today of its two days open to the general public, which practically triples last year’s attendance. 

In addition, the FITUR LIVEConnect digital platform has recorded more than 56,000 registrations, representing an increase of over 80% compared to 2022.

The fair brought together 8,500 participants, 131 countries, 755 exhibitors, over 66,900 m2 of exhibition space.

Madrid 22 January 2023 – FITUR 2023 closes its doors today with a balance of massive success that demonstrates the great dynamism of the entire value chain of the tourism industry, and the good prospects for growth of this activity worldwide. In addition to the satisfaction expressed by the participating companies, countries and destinations for the business transactions and contacts made, the high figures of this edition have exceeded all expectations, reaching parameters already very close to the historical record of FITUR 2020.

In this regard, during the five days of the fair, FITUR attracted a total of 222,000 attendees, representing a growth of 99.6%, almost double that of 2022. In terms of the profile of these participants, 136,000 professionals have been registered, representing an increase of 68% and an estimated 86,000 visitorsafter today’s closing of its two public days, which is practically three times more than last year’s figure. 

In terms of participation, the fair brought together 8,500 companies, 131 countries, 755 exhibitors, in 8 halls of the exhibition centre, which represented a net exhibition area of 66,900 m2, equalling the occupation of 2020.  

It is estimated that this movement of arrivals at FITUR will generate an impact on Madrid’s economy of approximately 400 million euros.

FITUR also registered a major milestone in the digital sphere, with traffic to the IFEMA MADRID website soaring exponentially on the first day of the fair alone, reaching an all-time record of 146,000 visits. In this same contextthe FITUR LIVEConnect digital platform, which complements the fair with a hybrid format of greater temporal and geographic scope, currently has more than 56,000 registrations, compared to the 31,000 total in 2022.

Organised by IFEMA MADRIDthis edition has had Guatemala as a FITUR Partner Country, which has made an extensive promotional display at the fair under its new «Guatemala Asombrosa e Imparable” (Guatemala, amazing and unstoppable) brand. In addition, sustainable development, in its economic, social and environmental aspects, has been the guiding thread of the major proposals from companies and destinations, as well as with the sections and activities of the fair.

Institutional support and visits by authorities from five continents

As with every other year, the strong institutional backing that FITUR has received is worth highlighting, with the support of the Royal Family which, once again, put the finishing touch to the opening day with the presence of Their Majesties the King and Queen of Spain, as well as the involvement of the Spanish Government. In addition, FITUR 2023 was visited by  the President of Guatemala, Alejandro Eduardo Giammattei, Partner Country of this edition; the President of the Spanish Government, Pedro Sánchez; representatives of the UNWTO; 30 Ministers of Tourism from different countries; the Ministers of Economy and Social Affairs of Guatemala; 6 Spanish Ministers; 15 Presidents of Autonomous Communities and Tourism Councillors from 16 communities, and a hundred ambassadors and business representatives, and mayors from different towns and cities in our country.  A total of 400 authorities attended this year’s edition of FITUR, 

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